Monthly Archives: April 2017

The importance of trademarks for brand identity

Trademarks are very important for entrepreneurs who want to protect their brand. “Brand identity" can be difficult to define, but its importance to a company cannot be over-emphasized. This is particularly true with regard to consumer products. For example, how much business does McDonald’s get because its identity is well recognized through its name and [...]

2018-08-02T11:57:05-05:00April 18th, 2017|Business Law|